Africa Practice

HOW DID WE BUILD A COALITION OF SUPPORT FOR A MINERAL SANDS PROJECT IN MADAGASCAR?

Our Mission

Building on successful delivery for the client elsewhere on the continent, Africa Practice was invited to support a new mineral sands project in Madagascar. We were tasked to develop a community engagement and stakeholder management strategy, as well as provide media and communication support. 

In 2019, the government ordered the suspension of operations and imposed a national communication ban on the company. Africa Practice’s mandate was then redefined, with a focus on securing the resumption of operations. 

Our Action

Africa Practice provided practical support in government and community relations, identifying and mapping relevant stakeholders. We also provided a wide range of strategic communications services, despite the ban, helping to enhance the client’s local and national reputation. Africa Practice was also retained to provide intelligence analysis on key political economy developments in Madagascar.

This combined approach was designed to progressively advance our client’s goal of gaining strong local and national support to restart their project. 

The Outcome

Africa Practice has established a coalition of actors supporting the project, helping to position it as an asset for Madagascar. This has led to more positive engagement with key decision-makers, including the President, putting the client in a stronger position to negotiate the resumption of operations with the government. 

Africa Practice continues to provide the client with intelligence analysis, communication and media tools and stakeholder management.