Africa Practice

HOW DID WE SUPPORT A BLUE CHIP MINING HOLDING A MAJOR MINING INVESTMENT IN GUINEA?

Our Mission

Between 2008 and 2016, Africa Practice was retained to provide strategic communications, stakeholder relationship management, and business intelligence and analysis services to a blue chip mining company with a major mining investment in Guinea. 

The company was facing a number of reputational issues and needed support in engaging with government and third party stakeholders to continue its operations. 

Our Action

Africa Practice provided a wide range of strategic communications services, helping to enhance the client’s local and national reputation. We also provided practical government relations support, identifying and mapping relevant stakeholders and preparing talking points for meetings. 

Both strands of work were supported by proprietary policy and market intelligence gathered by Africa Practice analysts, deployed to Conakry on a monthly basis. The Africa Practice team was almost embedded in the client’s team.

The Outcome

Africa Practice’s communications support and advice helped the company maintain and strengthen its social licence to operate. By drawing extensively on our network of sources, we were able to provide the client with proprietary information to assist in strategy development and negotiations with government stakeholders. 

The company continues to rely on us for day-to-day monitoring of political, economic and regulatory issues, and we have recently been engaged on ad hoc projects.