Great organisations monitor social trends and analyse the political economy to understand the needs, expectations and aspirations of their stakeholders. They look outside their core markets and outside their industry to identify developments that might trigger changes in their operating environment and engage in scenario planning to understand the potential impact of emerging trends and profile the actors shaping how those trends play out.
Predicting risk and opportunity and anticipating disruption will always be an uncertain business, but it doesn’t need to be guess-work. By honing their corporate radar, organisations can track key signals and filter out the noise to determine the issues they should be prioritising to protect and grow value at stake.
- Business intelligence
- Media and social media intelligence
- Opportunity identification
- Policy and regulatory monitoring
- Political economy analysis
- Scenario planning