Africa Practice

new markets

Despite progress on regional integration, the political, economic, legal, regulatory, cultural and commercial contexts are often markedly different, not just between neighbouring countries but within countries and even within cities.

The strength of local competition and the importance of adapting to local culture are often underestimated by new market entrants under pressure from shareholders to over-simplify market entry and accelerate roll-out schedules.

Designing appropriate business models and routes to market, choosing the right partners, analysing consumption patterns among buyers and striking the correct tone with service providers, employees and consumers are all critical factors in generating the insights, reputation and relationships required to enter markets successfully and beat the competition.


  • Engagement strategy
  • Integrity and reputational due diligence
  • Market entry advisory
  • Opportunity identification
  • Political economy analysis
  • Stakeholder mapping