Africa Practice

About us

Africa Practice is a strategic advisory firm, operating at the nexus of industry and government. We supply insights and advocacy solutions to corporations, investors, governments and foundations in Africa, enabling them to see more clearly, engage with confidence and unlock value to drive sustainable and equitable development.

Guided by our vision – an influential and prosperous Africa, inspiring the world – we empower organisations to deploy capital and execute development programmes at scale.

Africa Practice solutions are rooted in a deep appreciation of stakeholders and a conviction that sustainable performance depends on building trust, respecting the environment, solving social problems and creating opportunity.

Our work today informs investment decisions by many of the continent’s most ambitious and progressive leaders. We have conceptualised a continental water stewardship programme for an FMCG company, raised sovereign debt capital to finance national development plans, developed scenarios to forecast the effects of changes to the political-economy on mineral supply to global markets, secured regulatory approval for new technology standards and launched the continent’s most ambitious entrepreneurship programme. We have executed successful advocacy campaigns resulting in changes to legislation that increase financial inclusion and improve nutrition, and we run the only outsourced UN information system in the world, based in Somalia.

Our People

We bring together over 80 consultants from diverse backgrounds in strategy, law, policy analysis, risk advisory, journalism, economics and corporate and government communications, who collectively speak over a dozen languages. All are well-networked, with proven ability to analyse with nuance, advise with clarity and advocate with impact.

Abdulhameed Abubakar
Abdulhameed Abubakar
Director

Hameed manages our partnerships and directs our work with consumer and technology companies in Africa.

Hameed is a corporate reputation and commercial opportunities specialist with over 16 years' experience working with start-ups, multinationals, government agencies, development and non-profit organisations. He has a deep understanding of retail financial services, financial inclusion, digital financial services and related tech and telecoms sub-categories.

Buchi Ajufo
Buchi Ajufo
Group Head of Client Service

Buchi is an Africa-focused positioning and communications strategist.

Buchi is Group Head of Client Service and has over a decade of experience helping to position some of the largest international and indigenous companies in the Nigerian market. Buchi is passionate about telling African stories and developing the next generation of African change makers by mentoring and up-skilling young undergraduates and new graduates.

Roddy Barclay
Roddy Barclay
Director, Intelligence & Analysis

Roddy directs Africa Practice's political risk advisory and business intelligence practice across sub-Saharan Africa.

He advises businesses and public sector bodies investing or operating in Africa, helping them to navigate complex and sensitive political, policy and stakeholder dynamics. Over the last eight years, he has travelled extensively across Africa for consulting and networking purposes, spending time in over 20 countries and with regular travel to key market hubs such as Nigeria, South Africa and Kenya.

Rishon Chimboza
Rishon Chimboza
Client Service Lead, East Africa

Rishon is a strategic communications and policy advocacy expert with experience advising at executive and ministerial-level.

Rishon's passion for supporting responsible investment into the African continent has seen him engaged by over a dozen government ministers and captains of industry as a trusted advisor. Coming from a country where the extractives industry is the mainstay of the economy, Rishon is an advocate of informed and responsible investment where the benefits are broad and private sector investment is encouraged. Rishon has led teams of experts providing technical assistance on legal and regulatory reforms as well as investment promotion on extractives sector projects funded by bi- and multilateral donors.

Marcus Courage
Marcus Courage
CEO

A specialist in public affairs and advocacy, Marcus has evolved into the continent's most sought-after advisor on risk and reputation.

Having served as a Director of an NYSE-listed firm advising governments on how to secure preferential terms of trade and attract investment, Marcus followed his passion and in 2003 founded Africa Practice to help African nations attract quality investment. Motivated by a desire to see more private capital deployed productively in Africa - generating jobs and wealth - today he is more convinced than ever that good business conducted well is the surest means to achieve the UN Sustainable Development Goals. He spends most of his time criss-crossing the continent to meet with colleagues and clients and devotes time to talking candidly with analysts, commentators, government officials and diplomats, exchanging views and ideas. In a career now spanning more than twenty years, he has advised a dozen heads of state, some of the continent’s largest donors and several of the biggest private sector operators on the African continent.

Margarita Dimova
Margarita Dimova
Head of Intelligence & Analysis, East Africa

Margarita heads our team of political analysts and consultants in East Africa.

Margarita has 6+ years’ experience in the risk advisory industry, as well as a prior Africa-focused academic career. She heads Africa Practice’s team of political analysts and consultants in East Africa, covering Kenya, Tanzania and Uganda among other jurisdictions. Based in Nairobi and travelling extensively across the region, Margarita has a diverse network and substantial experience advising companies and organisations navigating complex or challenging situations.

Dawn Dimowo
Dawn Dimowo
Head of Intelligence & Analysis, West Africa

Dawn leads our West Africa intelligence and analysis team.

Dawn has 6+ years’ experience advising clients on the dynamics of the political economy in West Africa. Based out of Abuja where she leads our engagements with government and donors, Dawn has extensive experience travelling and networking across Nigeria and the wider West Africa region. .

Steen Joffe
Steen Joffe
Digital Services Director

Steen leads Africa Practice's digital strategy.

Steen designs, develops and commercialises data-rich digital products and services that are simple, intuitive and create value for our clients. He has extensive emerging markets experience with a special interest in social business and the digital economy as drivers of innovation and disruptive change.

Richard Kiplagat
Richard Kiplagat
Director, East Africa

Richard is a Group Board Director and Regional Director, East Africa.

Richard supplies strategic counsel on public affairs and stakeholder engagement to executives throughout the region. Active in the infrastructure and extractives industries, Richard has counseled clients who have collectively invested more than $5.5bn in Kenya and was co-facilitator in the initial strategy workshops that led to the formulation of the African Union's Agenda 2063.

Sarah Majengo
Sarah Majengo
Country Representative, Tanzania

Sarah leads our Tanzania team and directs our in-country client work.

A strategic communications professional with over 15 years' experience in industry and consulting roles, Sarah advises a portfolio of diverse public and private sector clients on aligning their operations with Tanzania's development agenda. She believes in Tanzania's potential and is passionate about playing a meaningful role in advancing development by nurturing talent and promoting the country's business potential.

Pierre-Emmanuel Maubert
Pierre-Emmanuel Maubert
Director

Pierre-Emmanuel leads our work on sustainability.

Pierre-Emmanuel has more than twenty years experience advising governments and institutions on public diplomacy, leveraging communication to drive public policy reforms in sectors including trade, agriculture, investment promotion, environment, audio-visual, sports and culture. Pierre-Emmanuel has led teams of international and national experts on pan-African, regional and national mandates for bilateral and multilateral donors and several foundations. He is particularly interested in exploring innovative approaches to stakeholder relationship management to support constructive, values-based public-private collaboration to advance the UN SDGs and the African Union's Agenda 2063.

Natalie Maule
Natalie Maule
Director

Natalie directs client service across the group.

Natalie specialises in creating engagement strategies to support market entry and major investments and counsels clients navigating periods of heightened risk. Natalie is particularly interested in innovative approaches to build trust in new business models and supporting clients to build the confidence to take bold leadership positions. Over the past 15 years she has advised public and private sector leaders in a broad range of industries, completing assignments in a dozen African countries.

Tim Newbold
Tim Newbold
Director, West Africa

Tim is Regional Director, West Africa and Managing Director, Nigeria.

Tim co-ordinates the Group's regional operations, directs a number of group-wide accounts and acts as a senior advisor to clients across the region. He has been based in Lagos since 2006, when he established the group's West Africa operations. He specialises in political economy, public affairs and stakeholder engagement strategy, with a specific interest in the convergence taking place between financial services, financial technology and telecommunications and the future of energy in Africa. Over the last 15 years, Tim has advised a number of African governments at ministerial and Presidential level, as well as the majority of Nigeria's largest indigenous private sector investors and many of the largest foreign investors, foundations and donors at owner/board level. Tim takes a keen interest in a range of developmental issues and is passionate about the roll of advocacy in overcoming critical development challenges.

Modiri Nlanda
Modiri Nlanda
Head of HR

Modiri is responsible for employee experience at each stage from recruitment to on-boarding, development, retention and exits.

She has over 8 years’ experience across different industries including media, hospitality, retail and management consultancy. She has developed strong skills in workforce management, talent classification and compensation, benefits administration and designing policies, procedures and processes. Modiri’s passion lies in empowering young people - she believes that the African continent has incredible potential and it is important that young people are capacitated to develop their skills and experience.

Anne Sumbeiywo
Anne Sumbeiywo
Project Management Lead

Anne leads complex projects and large teams working in hostile and multi-sectoral environments across Africa.

Anne is a results-driven project management expert and a strategic communication practitioner. She specialises in managing relationships with bilateral and multilateral donors, political institutions and implementing partners to deliver complex development projects on budget and on schedule.

Marie Wilke
Marie Wilke
Associate Director, Southern Africa

Marie directs our work across Southern Africa.

A lawyer by training, Marie specialises in designing and implementing government affairs and regulatory solutions that meet greater public policy objectives and create shared advantage. Marie advises a portfolio of public and private clients on their strategic priorities on the continent. She has extensive experience representing African governments, local communities and businesses in Geneva and Brussels and in UN and regional bodies, such as the World Health Organization (WHO), Convention on Biological Diversity (CBD) and the Southern African Development Community (SADC).